Golden State Today

State and local leaders are working together to address the issue of dangerous driving along the Pacific Coast Highway in Malibu, where a significant number of fatalities have occurred since 2010. Governor Gavin Newsom is leading an initiative that includes infrastructure upgrades, increased traffic enforcement, and a public education campaign in an effort to improve safety along this iconic 21-mile stretch of highway.

The Governor highlighted the importance of this initiative, stating, "The Pacific Coast Highway is one of the most iconic drives in California, if not the world. But far too many have lost their lives along this corridor. We're taking action with innovative safety upgrades and increased enforcement that will save lives."

Infrastructure upgrades totaling $4.2 million will include lane separators, crosswalk striping for better visibility, improved road striping, and more warning signs to enhance safety measures. Additionally, the city of Malibu has contracted three full-time officers from the California Highway Patrol to assist with traffic enforcement, resulting in over 1,200 citations issued, with the majority for speeding violations.

A new public education campaign called "Go Safely PCH" has been launched to raise awareness about the increased law enforcement presence and to remind drivers to adhere to speed limits. Messages from the campaign are being disseminated through various channels such as billboards, signs, and social media platforms. Californians are encouraged to take a traffic safety pledge and practice safe driving behaviors when traveling along the Pacific Coast Highway.

For more information and resources related to safety updates and the campaign, individuals can visit the website GoSafelyPCH.org.