The Morning Star Company announced on May 13 that it is now distributing its newsletters electronically through an email distribution vendor called Mailchimp. The company said the e-version will include informative Morning Star videos and highlights, but noted that depending on a company’s firewall, these emails may initially be directed to spam folders.
This change matters for customers and industry partners who rely on timely updates from Morning Star about developments in the tomato industry. The addition of video content and highlights aims to enhance communication and provide more accessible information.
Morning Star Company contributes to the tomato industry by producing publications like its Tomato Bites newsletter series, according to the official website. The company generates annual sales of tomato products exceeding $800 million, maintains three state-of-the-art tomato processing facilities in California’s Central Valley, operates three factories representing the world’s largest production scale dedicated to tomatoes, owns and partners with affiliate enterprises for vertical integration, and was founded by an owner-operator who began in tomato hauling—all according to the official website.
The move toward digital communications reflects broader trends across industries as companies seek efficient ways to reach stakeholders while incorporating multimedia content. As firewalls may initially redirect these messages into spam folders, recipients are encouraged to check their settings or adjust filters if they do not see future newsletters.
