Protecting American Consumers Together shared an advertising industry insider’s critique of personal injury law firms overusing highway billboards to attract clients, which the group says drives up costs for consumers and businesses.
The group said the billboards reflect a broader lawsuit culture. PACT shared the critique in an X post, alongside a link to an article featuring comments from Gino Sesto of DASH TWO advertising agency. The post and article claim injury firms buy discounted billboard space to flood major routes with ads promising cash payouts for claims.
A 21-mile stretch of I-95 between Philadelphia’s airport and New Jersey has earned the nickname ‘Personal Injury Alley’, with more than 60 attorney billboards, averaging three per mile. Drivers on Los Angeles’ 405 freeway reported 10 legal ads in a row, while the Major Deegan Expressway in New York City is lined with firm names promoting lawsuits. The billboards are often clustered near hospitals, courthouses, and high-accident commuter routes, according to PACT.
Legal services spending on outdoor advertising reached $650 million in 2025, more than double the total from 2021 and a 260% increase since 2017. Personal injury giant Morgan and Morgan ranked as the second-largest outdoor advertiser in the country, trailing only Apple, while the next category of hospitals and clinics stayed below $400 million. The group says overall billboard spending by these firms has more than tripled between 2019 and the present year.
Protecting American Consumers Together is a national advocacy organization intended to protect consumers from predatory legal practices and expose lawsuit abuse. The group conducts public education campaigns aimed at informing people about the impacts of excessive litigation, according to its website.
