Golden State Today

California Attorney General Rob Bonta has issued guidance to attorneys regarding their ethical obligations following natural disasters, such as the recent fires in Los Angeles. In a statement released in Oakland, Bonta emphasized the importance of adhering to California's Rules of Professional Conduct when it comes to communications about a lawyer’s services, advertising, and solicitation.

“As the Attorney General serving Californians, I know the great honor and privilege that working in the legal field can bring. With that great privilege, also comes great responsibility," said Attorney General Rob Bonta. "I encourage attorneys practicing in California to familiarize themselves with laws governing client solicitation after a natural disaster or catastrophe. Given the great collective damage of the Los Angeles fires, attorneys should ensure they are practicing ethically and in compliance with the law."

The State Bar of California has reinforced this message, advising the public to be vigilant against potential fraud by attorneys. Chief Trial Counsel George Cardona stated, “The State Bar thanks Attorney General Bonta for his leadership in protecting Californians impacted by the wildfires. During times of crisis, individuals and families are particularly vulnerable. It is critical that attorneys follow the rules regarding solicitation and advertising. We urge the public to take their time when seeking legal help, avoid rushing into agreements, and immediately report any suspected misconduct by attorneys.”

California law explicitly prohibits lawyers or their representatives from soliciting clients through in-person, telephone, or real-time electronic contact if the client has expressed a desire not to be solicited, or if the solicitation environment involves coercion, duress, or harassment. Written, recorded, or electronic communications offering legal representation must be clearly labeled as advertisements.

Residents are reminded to verify the standing of an attorney’s license and any disciplinary records through the State Bar website before engaging legal services. Bonta advised victims of the Los Angeles fires to avoid rushing into legal agreements, cautioning against any urgency claims for fee payments and emphasizing that legal processes may span several months or years.

Attorneys with questions about advertising, solicitation, or other ethical obligations are encouraged to utilize resources provided by the State Bar of California, including a free and confidential Ethics Hotline and an online Ethics webpage.